We produce sustainable and high quality cannabis products while pioneering an innovative agricultural model.
VISION
The future is nature.
We believe in a world where people have control over their health and nature is the source of their wellbeing.
MISSION
We grow medical cannabis that improves people's lives, restores the planet and inspires a fair and sustainable business model.
VALUES
RESPECT FOR THE PLANET
We are always working with nature, respecting its cycles and restoring the soil. This is the reason why our cannabis is grown under the sun and is 100% chemical free.
QUALITY OVER QUANTITY
We work with agro-ecological farms that grow small batches of standardized, chemical free and high quality cannabis.
EMPOWERED PATIENTS
We provide patients with education and access to whole plant and science backed products to improve their health and general wellbeing.
OUR MODEL
OUR STORY
While working on a regenerative cannabis farm in Northern California, Andrea and Kevin started to explore how to create natural and accessible medicine for Kevin's autoimmune condition.
Andrea K. Krell
Cofounder & CEO
Founder of Microfy, a microfinance NGO.
Co-founder at Parko, a tech startup in Israel
Pablo Ghislieri
Head of Ops & Finance
MBA, ISO Certified Auditor
Management experience in Cannabis
OUR TEAM
Kevin Nafte
Cofounder, Partnerships & Strategy
Ex Head of Operations at Flow Kana,
the largest cannabis distribution
company in California
Majo Lois
Head of Marketing & Branding
MA in Marketing & Communications
Former executive creative director
Leandro Martinelli
Agronomist
Certified Agronomist with 6 years experience cultivating organic cannabis.
Currently completing MSc Horticulture specializing in tomatoes.
Julia Alves Rocha
Administration lead
Qualified Environmental Lawyer (Brazil)